// Founder & Strategic Lead
FlorianPankarter
For more than 20 years, I have worked at the intersection of marketing, technology and data — in consulting, on the client side, and today as the founder of MEDIAFAKTUR.
At MEDIAFAKTUR, I lead strategy, technical implementation and the overall direction of our work — from the first conversation through to long-term development.
// 01 Working Principle
Strategy grounded in operational experience.
Because I understand operational reality, I can bring strategy, resources, technology and specialised expertise together in ways that make decisions hold up in day-to-day marketing.
Before leading this work strategically, I did it myself: building websites and platforms, developing visibility, managing campaigns, and implementing tracking, analytics and data solutions.
- 01Web DevelopmentWebsites, CMS, web applications
- 02Search & ContentSEO, content, AI visibility
- 03Paid & SocialPaid search, campaigns, audiences
- 04Analytics & DataTracking, reporting, integration
I have little use for strategies that only work under ideal conditions.
A decision holds up when it accounts for objectives, available resources, technical dependencies and the working reality of everyone involved.
// 02 Experience
Accountability sharpens perspective.
Marketing looks different when you are personally accountable for it.
Different roles have broadened how I understand marketing — from consulting and hands-on delivery to strategic leadership today.
Consulting & Agency
Digital foundations
I began at an e-business consultancy and then moved to a multimedia agency, working across digital business models, web development and online marketing.
In-house
Online Marketing
At PlanetHome — then a subsidiary of HypoVereinsbank and part of UniCredit Group — I worked as an Online Marketing Manager across four business areas: mortgage financing and real-estate brokerage, each in both B2C and B2B markets.
Agency Owner
Independent Agency
Since 2010, I have run my own digital marketing agency and worked with companies over the long term. Many clients from those early years still work with me today.
Today
Professional leadership
Today, I connect strategy, technical direction and ongoing management, bringing in specialised expertise where it creates the greatest value.
// 03 Responsibility
Leading strategically.Staying personally accountable.
My role does not end with a recommendation.
I lead the work and remain accountable for its quality and development.
- 01
Context
Bring objectives, demand, data, systems and available resources into a coherent context.
- 02
Connect
Connect the strategic, creative and technical expertise each assignment requires.
- 03
Accountability
Stay involved through implementation, ongoing management and further development.
// 04 Systems & Processes
Building systems. Making knowledge transferable.
Where requirements recur, I translate them into technical solutions, clear working models and processes that others can use reliably.
- 01
Decision Infrastructure
Touchpoints OS
A system that brings marketing knowledge, data and decision logic together in day-to-day work.
It follows the same principles as MEDIAFAKTUR: traceable relationships, reliable data foundations and accountable decisions.
Private BetaLimited Availability · Q4 2026
- 02
Applied AI Operations
AI-assisted Processes
Repeatable workflows for web development, content creation, SEO and paid media that combine human work, scripts and AI under clear controls.
- 03
AI Process Enablement
Adoption & Enablement
Helping marketing teams select, govern and introduce responsible AI-supported processes.
// 06 Contact
Let’s talk.
If you would like to know whether my perspective and MEDIAFAKTUR’s way of working fit your assignment, the best next step is a conversation.