// Founder & Strategic Lead
FlorianPankarter
For more than 20 years, I have worked at the intersection of marketing, technology and data — in consulting, on the client side, and today as the founder of MEDIAFAKTUR.
At MEDIAFAKTUR, I lead strategy, technical implementation and the overall direction of our work — from the first conversation through to long-term development.
// 01 Perspectives
What works in theory has to work in practice.
Marketing looks different from every perspective. Consulting, agencies and in-house teams often pursue the same goals—under very different conditions.
I have experienced each of these perspectives first-hand, working in consulting, at a multimedia agency and later in marketing roles on the client side.
- 01Consulting
- 02Agency
- 03In-house
- 04Independent
External expertise only creates real value when it understands how an organisation works and develops solutions that succeed in practice.
// 02 Hands-on Experience
Leading strategically.Understanding operational reality.
Many of my clients have trusted me for years—some for more than a decade.
- 01
Execution
I have designed and built digital platforms, led search and performance marketing initiatives, and developed tracking, analytics and data solutions.
- 02
Context
This experience helps me develop strategy in the context of technical dependencies, available resources and operational realities. It allows me to recognise what works in practice, where risks emerge and what expertise a challenge actually requires.
- 03
Leadership
Today, my focus is on leading the work, bringing together specialised expertise and taking responsibility for context, quality and long-term development.
// 03 Building Systems
Turning complex requirements into systems that work.
I have designed and built two of my own systems: a Web3 analytics platform and TouchpointsOS. Although they were created in very different contexts, they follow the same principle: translating complex data, rules and requirements into tools that people can rely on in their everyday work.
- 01
Community Hub
Web3 Analytics Platform
- 02
TouchpointsOS
Marketing Decision Infrastructure
// 04 Contact
Let’s talk.
Every collaboration starts with a conversation. If you’d like to learn more about how I work, or discuss a strategic or technical challenge, I’d be pleased to hear from you.