UnderstandDecideAct

Marketing needsclear decisions.Marketingneeds cleardecisions.

MEDIAFAKTUR helps marketing leaders understand the impact of their activities, set priorities with confidence and manage marketing more effectively.

We connect strategic thinking, technical implementation and operational management – and take responsibility for making solutions work in day-to-day marketing.

// 01 How we work

Helping marketingteams work withless friction.Helpingmarketingteams work withless friction.

Working together to plan and manage marketing initiatives across search, AI and advertising platforms.
Building robust analytics systems, collecting the right data and making it usable with confidence.
Structuring processes so that connections become clear and decisions become easier.

// 02 The Right Questions

Together, we identify what really matters for your marketing.

Before we prioritise initiatives or develop systems, we ask the right questions.

Visibility: Where does commercially relevant demand emerge?
Measurement: How do we know what truly drives results?
Control: What is the next decision that will move us forward?

These answers create clear priorities and reliable foundations for planning and implementation.

// 03 What we do

We makecomplexitymanageable.

Visibility, measurement and control belong together. Even as marketing landscapes grow more complex, we connect activities, data and goals so that marketing works as a whole.

Visibility

Visibility & Content

Search engines, AI systems and digital advertising platforms are constantly changing. We help build meaningful visibility, unlock demand more effectively and align digital channels with business-relevant goals.

Search & AI Visibility
Paid Media
Content Strategy
Conversion Architecture

Be found

Measurement

Measurement Governance

Reliable data makes impact traceable. We develop tracking, reporting and analytics solutions that reveal connections and provide a dependable foundation for planning and management.

Tracking Systems
Data Integration
Analytics Engineering
Reporting

Understand data

Control

Decision Intelligence

Marketing leaders constantly evaluate initiatives, set priorities and allocate resources. We build the structures that make actions comparable, provide orientation and enable confident decision-making.

KPI Frameworks
Planning & Forecasting
Reporting Logic
Marketing Intelligence

Decide with confidence

// 04 Transformations

Macromedia University

How search, paid media, analytics, tracking and data-driven marketing management are developed further across several education brands.

Our Role

Strategic partner of Macromedia GmbH since 2015 for visibility, measurement and marketing infrastructure. The mandate covers Macromedia University, Macromedia Plus and Macromedia Akademie.

Search Visibility
Paid Media
Analytics & Tracking
Data Integration
Reporting Systems

More client voices

// 05 Team

The right people.For the rightdecisions.

Good decisions do not come from good data alone. They come from people who interpret them correctly and take responsibility for putting them into practice.

MEDIAFAKTUR is deliberately organised as an owner-led specialist consultancy. As founder and owner, Florian Pankarter personally takes responsibility for strategic direction, professional leadership and the collaboration.

Depending on the brief, the team is selectively complemented by specialised experts. Not as many disciplines as possible, but precisely the expertise the task requires – with short paths, clear accountability and a single point of contact.