// Decision Intelligence

Making marketing systematically manageable.

MEDIAFAKTUR develops planning, reporting and decision systems that help marketing leaders interpret developments and prepare decisions on a robust basis.

From KPI frameworks and reporting logic to Marketing Intelligence, we create structures that help marketing leaders set priorities and act more deliberately.

KPI Frameworks
Planning & Forecasting
Reporting Logic
Marketing Intelligence

// 01 Areas of Expertise

What wedo.

Depending on your starting point, we develop individual foundations for decisionsor connect planning, metrics and analysis into a shared management modelfor marketing and management.

KPI Frameworks

Metrics only become useful when it is clear which questions they should answer.

We develop KPI systems that connect corporate and marketing goals with traceable metrics, reveal relevant drivers and create clear reference points for planning and management.

Business Objectives
KPI Design
Metric Hierarchies
Target Setting
Performance Drivers

Planning & Forecasting

Good planning connects goals, available resources and realistic expectations.

We develop planning models that align resources and initiatives with goals, compare different scenarios and continuously assess developments against the plan.

Planning Models
Budget Allocation
Forecasting
Scenario Planning
Variance Analysis

Reporting Logic

Reporting becomes a foundation for decisions when metrics are placed in the right context.

We structure metrics, goals and benchmarks around concrete management questions and create reporting structures that reveal relevant developments and the need for action.

Management Reporting
KPI Logic
Reporting Hierarchies
Benchmarking
Reporting Design

Marketing Intelligence

Decisions require more context than internal metrics alone can provide.

We connect insights about markets, competitors and customers with relevant marketing data to interpret changes, reveal opportunities and risks and better prepare decisions.

Market Analysis
Competitive Benchmarking
Customer Insights
Trend Monitoring
Decision Support

// 02 System Thinking

Understand.Prioritise.Decide.Act.

Manageability emerges when insights lead to action.

Marketing leaders work with different goals, metrics, budgets and expectations. Data alone does not answer what matters, which development is relevant or which next step makes sense.

We therefore connect goals, metrics, planning and analysis into a shared decision framework.

01
Understand relationships
We place developments, goals and relevant influencing factors into a shared context.
02
Set priorities
We reveal which topics require action and where resources can make the greatest contribution.
03
Prepare decisions
We structure options, assumptions and expected effects so that decisions can be made transparently.
04
Derive action
We translate decisions into concrete priorities, initiatives and next steps and continuously evaluate their development.

// 03 How We Work

Clarify.Structure.Support.

Clarify marketing decisions

Together, we define which decisions need to be made regularly, which information is relevant and where uncertainty exists today.

Structure decision foundations

We connect marketing goals, KPIs, planning models and analyses into traceable foundations for decisions and make assumptions and dependencies transparent.

Support marketing management

We support the ongoing interpretation of developments, review models and priorities and evolve the management logic as requirements change.

// 04 Perspective

Marketing data alone changes nothing. Informed decisions do.

// 05 Beyond Manageability

Good decisionsemergewhen …

goals and priorities are clear.
data is considered in the right context.
assumptions and uncertainties remain visible.
options and consequences are traceable.
decisions are translated into concrete action.

Manageability does not emerge in isolation.It requires relevant signals from the market and a data foundationthat can be relied upon.

Visibility

Decisions require relevant market signals.

Demand, search behaviour, content, campaigns and user journeys provide the signals needed to interpret market changes and new requirements early.

Develop relevance

Measurement

Decisions require reliable data.

Tracking, data integration, analytics and reporting provide the foundation for interpreting developments transparently.

Understand data

// 06 Contact

Let's talk.

If you want to structure planning, reporting and marketing management more clearly, we'll review your current situation together and identify the next steps that make sense.